8 Ways to Promote a Better Social Network Platform-
Create a Home Base: Having a central go-to point for your followers to continue learning what you have to offer. This may be a Web Page or even a Blogger account, but it must have links and content promoting your use of other platforms. It may also give your audience a sense of security knowing you are not just a Twitter bot trying to spam, or in a worst case scenario hack them.
- Consistency in content: Any random person can join a Social Media site and just follow everyone and everything that pops in their news feed. If you really want to stand out as a peer of insight who others want to follow, stick to topics in the area you’ve initially chosen. ie) IT Networking Students shouldn’t really be posting about their favorite Kardashian...
- Dealing with the negative: You are going to get negative posts, there are accounts made just to do this, don’t stoop to their level. Its all about keeping your image professional, someone who bashes your credibility on a subject or is just ‘hating’ on you isn’t worth getting into a viral argument with. Use positive points and questions when replying to their concerns, find the root and solve any issues you can. By all means don’t make yourself look bad on the Internet, thats trouble beyond the scope most people can even imagine.
Know the platforms and their capabilities: So many to choose from so how do you decide what works best? Research the ones that interest you, find out features and test them out. Each social network has different pros and cons, thats precisely why there are so many out there. Consider the core content you intend to use, such as text, pictures, video posts, sharing and many more possibilities.
- Decide how and what you are promoting: Why are you using the Social Network in the first place? Business, connecting with old classmates, or maybe you are just bored, whatever the case try not to take a shot in the dark. Remember anything you post share or reply to is pretty much public domain, anyone and everyone will see it. Keep it to the point and don’t lose sight of your goals.
- Share relevant articles from others: This goes back to point number 2. keep you content consistent when sharing too. There is a plus to this though, if you share posts about relevant subjects more people will want to read them and comment, spending time on your page. Is this good? Of course, since more time on your page means they may stumble onto things you posted that promote you and your purpose.
- Follow people in your target audience: Lets say you have nobody interested in your content, if you follow others you may get ideas of how to represent your information. Keep an open mind, everyone has a story to tell and some are really good at it, there is nothing wrong with getting a few pointers. ie) The many articles on using lists to split content, for an easier read!!
- Have Fun: Don’t get me wrong here I am all about being professional and keeping on task, but not everyone wants to read your thesis on human agriculture. With lots of information, things tend to get a little congested, sentences become pages and who wants to read a wall of text, not I… Stay light in your content and love what you do or nobody will want to read it period.